Dual Distribution With Vertosoft

Dual Distribution Strategy for Technology Companies in the U.S. Public Sector

  • Risk Mitigation: Utilizing two distributors allows technology companies to hedge against potential disruptions from a single partner, ensuring business continuity and resilience.
  • Market Expansion: Dual distribution facilitates access to a larger network of value-added resellers and integrators, tapping into new customer segments and driving increased sales.
  • Compliance and Procurement Agility: Multiple distributors assist in navigating complex government regulations and provide access to a wider array of contract vehicles, streamlining the procurement process.
  • Partner Choice and Value-Added Services: Engaging more than one distributor offers partners the flexibility to choose the best buying experience and services, enhancing overall partner satisfaction and performance.

Dual Distribution Blog Series