WOMEN IN TECH BLOG SERIES
WHERE RELATIONSHIPS DRIVE RESULTS: THE POWER OF PARTNERSHIP
Written By: Carly Moore, Strategic Account Manager, Vertosoft
Since 2009, Carly Moore has built a career defined by leadership, momentum, and impact. Based in Denver, she has spent more than a decade guiding technology companies through the complexities of federal and SLED markets — not simply helping them enter the public sector, but positioning them to lead within it.
With experience at ImmixGroup and Vertosoft, Carly has become known for her strategic clarity and decisive execution. She brings a sharp understanding of procurement ecosystems, channel strategy, and government buying behavior — but her true differentiator is vision. She sees beyond individual transactions to long-term market positioning, sustainable growth, and meaningful public sector impact.
Bold and high-energy, Carly leads with conviction. She believes technology plays a critical role in strengthening communities, and she is driven by the mission of connecting innovation with agencies that serve and protect the public. Her leadership style blends grit with relationship-building, holding both performance and trust as non-negotiables.
Outside of work, that same drive shows up on Colorado slopes, in kickboxing studios, and on mountain trails. As a mother of two and a dog owner, she balances intensity with heart — bringing resilience, discipline, and perspective into every professional space she enters.
Working in distribution and resale has placed me at the intersection of major technology vendors and the resellers who bring solutions to end users. Over time, I’ve learned that my role isn’t just about moving products, it’s about being the connective tissue that keeps the entire channel ecosystem healthy.
In the years I’ve spent helping technology companies do business with the government, I’ve developed a channel-first mindset. My success depends on helping our partners succeed. I don’t just sell technology; I sell partnerships, reliability, and the level of support I can provide. Because our ecosystem is complex, I’ve worked to become the person partners and suppliers turn to for clarity, whether that means navigating contracting vehicles, interpreting price lists, or making the right customer connections.
Distribution at its core is a relationship-driven business. Building trust with both partners and suppliers has become one of my strongest assets. I naturally balance empathy with authority. By listening deeply, I can better understand what partners and suppliers are truly struggling with, which allows me to serve as an advisor not just another sales rep.
In our industry technology evolves rapidly, meaning our supplier expectations shift just as quickly. I’ve had to be resilient and adaptable and always stay curious to continuously build my knowledge. Collaboration is one of my key strengths. Instead of seeing competitors as threats, I see the channel as a network of people who can win together when we share insights and build strong alliances.
Over the years, I’ve also faced challenges. I’ve worked in environments that still carry a “boys’ club” mentality. Instead of shrinking myself, I’ve learned to take up space and let my expertise speak for itself. There have been moments when my technical knowledge was questioned, which pushed me to deepen my expertise and show up with even greater confidence.
I’ve also noticed how representation thins out the higher you go. That reality motivates me to keep pushing forward and to be visible for the women coming up behind me.
I’ve embraced the idea of “selling like a woman” where we can lead with emotional intelligence, collaboration, and empathy. What some may see as soft skills have proven to be a competitive advantage. I make a point to share that perspective with others entering this industry. I’ve sought out mentors and communities that support women in the channel, because having peers who truly understand this space makes an enormous difference.
As a woman in this industry, you must share ideas, speak up, and claim visibility. Being visible has helped me grow both my influence and my confidence.
By leaning into my strengths, building meaningful relationships, and cultivating a network of partners and peers who grow alongside me, I’ve been able to thrive in an industry where women remain underrepresented. I’ve learned that showing up authentically and confidently is one of the most powerful things I can do.