WOMEN IN TECH BLOG SERIES: LEADING BY EXAMPLE: PERSONAL ACCOUNTABILITY AND CONTINUOUS GROWTH IN TECHNOLOGY SALES

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Written By: Shona Cerami, Area Vice President for the SLED Market, Collibra

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Shona Cerami is the Area Vice President for the SLED market at Collibra, a role she has proudly embraced since October 2022. In this position, she leads strategic initiatives that empower state, local, and education organizations to harness data and drive innovation. With a robust background in technology sales and a proven track record of success, Shona brings a unique blend of strategic vision and hands-on expertise to Collibra.

In my journey through technology sales, I’ve learned that leadership is most effective when it starts with personal accountability. I’ve always believed in leading by example—rolling up my sleeves, diving into challenging deals, and remaining as hands-on as I expect my team to be. By showing that I’m willing to do what I ask of others, I’ve not only built trust within my team but also fostered an environment where everyone feels motivated to give their best effort, regardless of the challenge. This approach extends to our customers as well, encouraging them to push beyond their perceived constraints and focus on achieving meaningful outcomes.

A key driver of our success has been our relentless focus on development. In a rapidly evolving industry, staying ahead means continuously learning and adapting. I make it a priority to invest time in understanding new technologies, market trends, and sales strategies. This commitment to growth has inspired my colleagues to embrace continuous learning, ensuring that our team evolves together and remains agile in the face of change. It also empowers both our team and our customers to challenge traditional limits, ultimately fostering innovative approaches that deliver measurable results.

Finally, I’ve come to realize that the company you keep is instrumental in shaping your success. Surrounding yourself with strong, capable individuals creates a powerful synergy—each member brings a unique set of skills, experiences, and perspectives that enrich the whole team. By building a network of driven, resilient professionals, I’ve not only enhanced our collective performance but also created a culture where excellence and mutual support are the norm. This collaborative spirit drives us all to push past constraints and maintain a laser focus on outcomes, ensuring that we deliver exceptional value and achieve success together.