
Strategic Rationale for Dual Distribution in Public Sector: Mitigating Risk and Ensuring Resilience
Should technology manufacturers have a dual distribution strategy for the public sector? For many tech companies, the answer is a resounding “yes.” In the U.S. public sector market – encompassing federal agencies as well as state, local, and education (SLED) entities – a dual distribution model means leveraging two (or more) distribution partners to reach government customers.